Why Advertise?

Over one million lawyers pracited in the U.S., according to B to B Magazine (July 7, 2004). That's three times the number since the 1970's. 50% of aattorneys licensed to practice have been admitted to the bar since 1980.

1. 
   
   Only relying on referrals. Firms must use marketing tools to attract new clientele.


2. 
   
   Compete with other firms solely on price. It's more important to compete based on the skills and unique value of the firm.


3. 
   
   Inner office marketing. Once a client is inside the office, he/she is probably planning to hire your services. Do something to attract new clients from outside the firm.


4. 
   
   Waiting to market once cash flow improves. Something every business (yes, even attorneys) need to understand, "Marketing leads to increased business, NOT vice versa."


5. 
   
   Not making marketing a priority. Every office should have at least one employee whose sole purpose is to market the firm.